FAQs

A brand is the face of your business. It provides the first impression of your business to your potential clients and customers. It is your brand that makesyou stand out from your competitors in the market. A brand comprises of

• Business Name
• Logo
• Tagline
• Symbols
• Colours
• Graphical elements
• Features
• Fonts and typography
• Tone of voice

To make a brand successful, it is essential to pay attention to their concerned market, brainstorm new ideas to stay connected with its audience and never shy away from experimenting and taking risks.

A company logo is just one part of your brand. The part that plays an important role in marketing your brand because it is the face of your brand. Coming to branding, branding covers each and every aspect of your brand. It is the thread that binds all the elements of marketing and advertising together and makes for your entire brand.

There are four main purposes of packaging.

• Protection - The basic use of packaging is to protect your goods from any physical damage or damage that may be caused due to environmental factors. It includes protection against breaking, moisture, dust, temperature changes, etc.
• Sending out information - It is your packaging that includes all the labelling and essential information to inform the customer about your product. The packaging has important information on usage directions, storage instructions, ingredients, warnings, price, manufacture date, place of manufacture etc.
• Convenience - Packaging makes it convenient to transport the goods, distribute it and store it until it is consumed.
• Security - Packaging saved the product from being tampered. It protects any foreign element from contaminating your product.

A good advertising can position your product in the market, the manner you want. A good advert can increase your enquiries and reach which inturn can increase the sales of your product.

A well-designed advertisement can

• Generate sales or enquiries
• Better your company image
• Create awareness about your products or services
• Get the word out about a sales promotion or offer
• Help in establishing your business in a new location

Yes of course! Though many business still look at digital marketing with apprehension and skepticism, but what we cannot ignore is that if we avoid digital marketing you lose on to the majority of consumer who might wish to reach out to you digitally.